Our vision is to be a fast-growing, international convenience food leader.
Our strategic imperatives are as follows:
- Deepen food to go leadership
We will deepen our leadership of food to go by investing for growth with our existing customers and by expanding our offering to serve new customers, new channels, and in adjacent food to go categories.
- Build market leading positions in complementary convenience food categories
We will develop market leading positions in other convenience food categories that are complementary to food to go, such as ready meals, soups, sauces, cakes and desserts.
- Build enduring customer partnerships
We will develop strategic relationships with our customers to achieve the best outcome for them, their consumers, and Greencore. Through these relationships we will move beyond food manufacturing to provide distribution, innovation, new product development and category management solutions.
- Win in the UK and US markets, and over time other geographies
We will invest to grow our position in the UK and US markets. Over time we will identify new opportunities in high growth food to go markets and expand internationally.
To deliver this strategy we need a strong and capable organisation underpinned by a shared approach to doing business – we call this The Greencore Way.