Our strategy is grounded in three pillars of Growth, Relevance and Differentiation.
Our strategy is built on three pillars:
Growth: Our ambition to drive growth in an expanding food to go market rests on two core elements: broadening our product proposition and enabling consumers to buy more
Relevance:Our strategy is to further deepen the relevance we have with our customers by driving returns through a shared value chain, by increasing value through our portfolio and by doing more for our customers
Differentiation: Achieving our strategic objective is centred on four key capabilities: Great Food, People at the Core, Greencore Excellence and a Sustainable Business
To deliver this strategy we need a strong and capable organisation underpinned by a shared approach to doing business – we call this The Greencore Way.