Case study

The Advantage Report


At Greencore we pursue a relentless focus on our customer partnerships.

These partnerships have been developed in many cases over decades, across multiple points of contact and across multiple functions and levels. We have achieved sole supply status in certain categories and have expanded our capabilities to add value throughout the supply chain.

This track record is supported by our leading score in The Advantage Report™, a retailers’ assessment of suppliers. The report analysed chilled convenience suppliers across a range of important performance areas – Strategic Alignment, People, Category Development, Retailer Own Label, Trade & Shopper Marketing, Supply Chain and Customer Service.

The most recent results were published in September 2019. We are very proud to have achieved number one ranking for our Group’s overall performance amongst chilled convenience suppliers and also for the principal performance areas analysed. We are delighted to be recognised for our focus and dedication in this way. In addition, we are regularly recognised in customer specific awards for our performance.

Now we are at the early stages of exploring how targeted investment in automation could optimise our cost base and improve our operational efficiency.

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