This week marks 30 years since we established what has now become an industry-leading direct-to-store distribution network.

Late March 1991, Baron Fresh Food Services was formed to support the distribution of the various food products which were manufactured across the Sutherlands/Hazlewood Foods network – which was later acquired by Greencore.

At that time, the Baron’s team distributed a wide range of products, including pies, pasties, sliced meats and beef spread. Sandwiches and other more popular food to go items came onboard later.

Today, Greencore Direct to Store is a much larger and complex operation and is an integral part of Greencore’s commercial proposition. The team has continually innovated to meet customer expectations, and comprises of more than 500 vehicles, operating out of 18 locations and making more than 10,000 deliveries every day. Today we still have a small number of the original Baron’s colleagues working within our Direct to Store team.

Happy Birthday Greencore Direct to Store!

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