Greencore has signed up as a Promoter of The Food Foundation and Veg Power’s Bang in Some Beans campaign, supporting its ambition to double bean consumption in the UK by 2028.
Our involvement was announced yesterday at an event at Jamie Oliver HQ marking the first anniversary of Bang in Some Beans, alongside other businesses taking action to encourage more people to eat beans and pulses.
The campaign aims to make beans, pulses and legumes more available and appealing to consumers as part of healthier, more sustainable diets. Research from the Food Foundation found that just 4% of UK adults get enough fibre, and only 17% eat their five-a-day. Beans offer one simple way to help change that: they’re a source of protein and fibre, affordable, and have substantially lower greenhouse gas emissions than animal foods.
Ruth McDonald, Chief Technical, Sustainability and Corporate Affairs Officer, said:
Ruth McDonald, Chief Technical, Sustainability and Corporate Affairs Officer
“Greencore is proud to become a Keen Bean Promoter and bang the drum for beans. As one of the UK’s leading convenience food manufacturers, we have a real opportunity to work with our customers to make healthier, more sustainable choices easier and more appealing for consumers.
“Beans may be small, but they can make a big difference, and this commitment is about using our scale, food expertise and innovation capability to help get more of them into the foods people enjoy every day.”
Turning the campaign into action
As one of the UK’s leading food manufacturers, we now have a simple question to ask when we’re developing food with our customers: “Could we bang some beans in?” From sandwiches and salads to ready meals, there are plenty of opportunities to make beans and pulses a bigger part of the food people enjoy every day.
We’ll be helping our product development teams do just that, with ideas and inspiration to get more beans and pulses into the mix wherever they make sense, while tracking how our use develops over time. By getting behind Bang in Some Beans, we hope to turn the campaign into real action, working with our customers to get more beans and pulses into the foods people know and love.
Find out more
Listen to the Bang in Some Beans podcast or check out some delicious bean recipes on The Food Foundation’s website.
